10,000+ Happy Pets

Transforming Mealtime for Pets Everywhere

Fluff Trough. The Original Open-Front Pet Feeder.

As Seen In

Introducing Fluff Trough. The world's best pet feeder

Vet recommended, raised pet feeding bowl with a patented open-front 'trough' designed to promote better posture, health & digestion.

Vet-Approved

Ergonomic

BPA Free

Mix & Match

Healthier Eating. Happier Pets.

Fluff Trough isn’t just another dog bowl - it's designed to make mealtime easier, more comfortable, and stress-free. Its unique structure reduces strain while eating, supporting better posture and digestion for all pets. Built from durable, BPA-free materials, it’s easy to clean and fully customisable with interchangeable inserts to suit different feeding needs.

The Fluff Trough

The Fluff Trough is the perfect raised dog bowl for brachycephalic (flat-faced) dog breeds! It's a vet-recommended, elevated pet feeding bowl designed to promote better posture, health & digestion whilst minimising neck & back strain.

Features a patented open-front 'Trough' style ergonomic design making this the absolute best feeder for flat-faced pets, animals with disabilities & almost any four-legged critter in your house.

Elevate Mealtime

Designed for comfort and built for better health. The Fluff Trough helps pets eat in a natural position, reducing strain and making mealtime easier every day.

Versatile Feeding

Easy to Clean

Non-Slip Design

See the difference instantly

Eating from traditional bowls can be frustrating, especially for flat-faced breeds & pets with mobility challenges. Fluff Trough's ergonomic design allows for a more natural eating position, reducing strain and making mealtime easier, cleaner and more enjoyable. Swipe to see how the right feeder can make all the difference.

THE FUTURE OF PET FEEDING

Fluff Trough

Designed for comfort, built for better digestion. The unique open-front trough reduces neck and joint strain, making mealtime easier and more natural. Vet-approved and customisable to suit every pet’s needs - because eating should always be effortless.

SLOW DOWN, EAT BETTER

Binge Blocker

The slow feeder silicone insert helps pace fast eaters, reducing the risk of bloating and digestive issues. Designed to slow down mealtime without causing frustration, it keeps pets engaged while promoting healthier eating habits.

FOR BIG DOGS

Fluff Trough XL

The ultimate feeder for larger breeds, including English Bulldogs, Shar Peis, Boxers & more. With a taller, wider design and extra surface area, it provides maximum comfort while supporting better posture and digestion - because big dogs deserve a better way to enjoy dinnertime.

SUPPORT FOR PETS WITH SPECIAL NEEDS

Health Conditions

Designed to support pets with IVDD, Myelopathy, GERD, Acid Reflux, Megaesophagus, Arthritis, BOAS, and more. By promoting a more natural, strain-free eating position, the Fluff Trough helps reduce discomfort, improve digestion, and make mealtime easier for pets with mobility or digestive challenges.

WATER HOLE

Stainless Steel

Upgrade mealtime with Stainless Steel Water Hole Sets & Inserts - designed for durability, hygiene, and ease of use. The matte, non-reflective finish helps reduce stress for sensitive pets, while the rust-resistant, food-safe material ensures a clean, long-lasting feeding solution.

CUSTOMISE MEALTIME, YOUR WAY

Accessories

Customise your Fluff Trough with Licky Mats, Stackable Lifts, Spare Inserts, and Non-Slip Feet to create the ultimate feeding setup. Whether you're raising the height, adding a slow feeder, or making mealtime more engaging, our accessories help you tailor every detail to your pet’s needs.

Fluff Trough vs. The Rest

Most pet bowls aren’t designed with health in mind. Fluff Trough is vet-recommended, built to last, and designed to support better digestion, comfort, and stability. Unlike standard bowls or generic raised feeders, it provides a more natural and stress-free eating experience. See why thousands of pet owners trust Fluff Trough for their pets’ health.

Fluff Trough

Standard Bowls

Other Raised Feeders

Vet-Approved & Recommended

Trusted by vets & rescues

Not designed for pet health

Limited veterinary backing

Patented Open-Front Trough

Reduces neck, joint & digestive strain

Forces awkward posture

Lacks open-front support

Heavy & Sturdy

Premium materials & solid build, stays put

Cheap materials. Lightweight, slides everywhere

Lower quality materials. Lighter, can wobble

Easier for All Breeds & Sizes

Designed for comfort & accessibility

Can be difficult for short-muzzled or senior pets

Not always suited for flat-faced breeds

Customisable Feeding System

Slow feeder, steel & licky mat inserts

One fixed design

Some models have limited inserts

Trusted by Thousands & 5★ Star Rated

Loved by real pet owners

No strong reputation

Mixed reviews

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Clean up is easy.

Each Fluff Trough includes a dishwasher safe FDA silicone insert. The production is managed by The Pugly Company's manufacturing team to ensure a high-quality & safe product. Once your Dog has finished their meal in their awesome raised dog bowl, simply remove the silicone insert and pop it in the dishwasher, ready to be used again.

Safe for pets.

The Fluff Trough is BPA free & made with high-quality, food-safe materials. It works great with wet, dry or raw foods! Its modern design looks great in any home, and is available in multiple colours. On top of this, the revolutionary Fluff Trough also comes with non slip feet accessories, making it not only the perfect raised dog bowl, but also a non slip dog bowl.
fluff trough non slip dog bowl safe for pets

The best feeder for flat-faced dogs.

The first dog bowl of its kind & specifically designed to solve common feeding problems encountered with other pet bowls. It's Vet-Recommended and has a patented ergonomic design to promote better digestion. Slow feeder dog bowl inserts are also available if your flat faced dog loves their food so much, making sure that they have time to properly digest their food safely.
fluff trough slow feeder dog bowls for flat face dogs

Who are Fluff Trough?

The Pugly Company based in Denver, Colorado was founded by Debra Ann & her Pug, Pork Chop, who struggles to eat from traditional dog bowls because of his adorable flat face, they did some research and discovered that a raised dog bowl could be the answer.

After searching far & wide for that perfect dog bowl to no avail, Debra designed one herself and after years of designing & testing, their very own raised dog bowl creation, the Fluff Trough, was born.

Debra Ann made it her mission to create innovative dog bowls and feeders for pets that struggle to eat from traditional feeders & now they have thousands of happy customers from all around the world whose pets are benefiting from the Fluff Trough.

We're pleased & honoured to announce that Pawtion are an Official UK Stockist for such a wonderful company, with a clear vision & a fantastic life-changing pet bowl.